Digital Media Strategist

Are you a creative thinker? Problem-solver? A strategist? Our local employee-owned client is seeking a talented Digital Media Strategist to join their team. Please contact Jessie for additional information regarding this great opportunity!

Responsibilities:

• Understand definitions of all performance metrics and how they affect each other
• Navigate and perform tests and optimizations within Google Ads, Microsoft Ads, Facebook Ads, etc.
• Set up call tracking, conversions, or any other trackable KPI within paid platforms
• Utilize Google Tag Manager, Keyword Planner, and Reach Planner
• Lead and present during client meetings (existing or new business)
• Answer critical questions regarding campaign strategy and performance
• Provide clear Google Ad/paid advertising campaign strategy; launch new Google Ad/paid advertising accounts from scratch
• Set up billing profiles within paid platforms
• Create a new business budget and strategy recommendations
• Manage client accounts and relationships along with outside vendor management
• Monitor industry newsletters, blogs, etc., to stay up to date on paid platform changes/updates
• Participate in local or nearby SEM industry conferences

Requirements:

• Bachelor’s degree
• 1-3 years of experience in digital marketing
• General knowledge of digital marketing with a concentration in SEM
• Experience launching and optimizing paid advertising SEM campaigns
• Experience creating and implementing keyword optimization strategies
• Excellent project management and communication skills
• Ability to work effectively with a variety of teams and business groups, including account service, creative, media, and technology
• Must be able to work in a fast-paced environment

Work Model:

• Open to on-site, remote, or hybrid

Interested and qualified candidates can contact Jessie Kester at (515) 225-7000 or email Jessie at jkester@thepalmergroup.com.

Ref: JOB-41261