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Sales & Marketing

If your passion lies in the agricultural industry, this is a great opportunity. This position will allow you to gain a foot in the door with an innovative and growing organization that has proved to be a game-changer in agriculture. As a Senior Marketing Automation Manager, you will lead the Commercial organization aspects of CRM transition and future enhancements. This position will lead marketing campaign design, customer segmentation, lead nurturing, sales, and customer support activities within the CRM tool.

Responsibilities:

  • Lead a team of individuals that will contribute to strategic marketing initiatives across all channels, including website, targeted display advertising, landing pages, email, and accounts-based management (ABM) programs
  • Manage the external facing components of the CRM instance and maintain data integrity and integrations across business platforms
  • Gather sales, marketing, and customer support requirements and develop solutions within the CRM tool to address those needs
  • Develop and implement a strategy for data control, CRM enhancement, and maintenance
  • Design and automate data integrity and data management initiatives, including segmentation implementation and analysis, list management, and lead processes in the CRM tool
  • Serve as a connection point to all departments to drive key business processes, including sales, invoicing, and customer support
  • Build, manage and maintain reports with the business intelligence analysts to track ROI and success metrics for every campaign
  • Segment lists based on demographic and firmographic data and behaviors like past email engagement and website interactions
  • Lead an internal team and collaborate with third-party vendors to build, test, launch and optimize campaigns, including email template setup, campaign setup, lead nurture, event promotion, ABM, data management, A/B testing, scheduling tracking, and measuring campaign performance
  • Work with Sales and Marketing to identify and implement new processes to increase sales opportunities through database management and refined lead management strategies
  • Excel in project management and product requirement skills to ensure projects consistently meet delivery deadlines

Requirements:

  • Bachelor’s degree, preferably in Business, Marketing, Project Management, or a related field
  • 10+ years of experience with automation
  • Proven CRM or marketing automation platform experience with a background supporting complex marketing automation campaigns
  • Previous hands-on experience scaling demand generation programs, including nurture and other outbound programs
  • 3+ years of HTML/CSS knowledge in email design and coding
  • Excellent grasp of best practices for email marketing and design
  • Experience with editing tools such as Photoshop for image resizing for HTML troubleshooting
  • Must be authorized to work in the United States

Work Model:

  • Remote

Interested and qualified candidates can contact Jessie Kester at (515) 225-7000 or email Jessie at jkester@thepalmergroup.com.

Ref: JOB-40442

Jessie Kester

Senior Search Consultant

jkester@thepalmergroup.com

(515) 225-7000

3737 Woodland Ave, Suite 200, West Des Moines, IA 50266


    • Job type: Direct Hire
    • Location: Des Moines, Iowa
    • Date posted:
    • Salary:$140000 - $174000