Talent Brand Marketing Manager

Our client has been in the manufacturing industry for nearly 100 years and is looking to add a Talent Brand Marketing Manager to their team. The ideal candidate will be a motivated, reliable individual who is looking for an opportunity to play a vital role in shaping our client’s brand and attracting talented people. If you are looking for an opportunity to learn and grow with an established company, apply today!

Responsibilities: 

• Develop and execute marketing communications, campaigns, and other media strategies to promote client’s brand and career opportunities
• Create engaging content with internal teams to promote the organization’s employer value proposition and brand
• Define and communicate an employer value proposition that piques the interest of potential candidates, highlighting company culture, opportunities for career progression, and benefits
• Manage social media messaging, content, and presence on websites like Indeed, LinkedIn, and Glassdoor
• Develop and execute the client’s brand ambassador program by building advocacy and engagement for the talent brand internally and externally
• Collaborate with talent acquisition, cross-functional teams, and agencies to execute innovative talent marketing and advertising plans and strategies 
• Manage the allocated budget for talent brand marketing initiatives to ensure maximum return on investment 

Requirements: 

• Bachelor’s degree in marketing, communications, or other related field of study
• 5+ years of related experience in managing brand marketing plans and strategies 
• Experience in creating content, including social media posts, videos, digital content, and recruitment marketing materials that resonate with prospective candidates
• Strong understanding of branding principles, talent acquisition processes, and recruitment marketing techniques
• Expertise in social media marketing and data analytics to measure the performance of marketing efforts 

Work Model:

• Hybrid

Interested and qualified candidates can contact Abigail Kramer at (515) 225-7000 or email akramer@thepalmergroup.com.

Ref: JOB-43667