Our client is a home services business with multiple locations dedicated to providing top-tier heating, ventilation, and air conditioning services to residential customers. We are seeking a dynamic and results-driven Director of Marketing to lead and elevate our marketing efforts across all of our locations. The Director of Marketing will play a key role in shaping and executing our marketing strategy to increase brand awareness, drive customer engagement and education, and expand our customer base. You will oversee all marketing initiatives, from digital marketing to traditional campaigns, while collaborating with the leadership team to ensure alignment with the company’s overall growth objectives.
Work model:
- On-Site
What you will do:
- Develop and implement a marketing strategy for multiple locations to drive business growth, enhance brand awareness, and improve customer retention
- Lead a team of marketing professionals, coordinating efforts across digital, print, events, and other channels to maximize brand visibility
- Analyze market trends and customer insights to shape marketing campaigns that resonate with target audiences
- Drive customer acquisition and retention initiatives in collaboration with the sales and operations teams
- Oversee digital marketing campaigns, including SEO, PPC, social media, email marketing, and website content
- Manage the creation of marketing materials such as brochures, advertisements, newsletters, and promotional content
- Track and measure campaign performance and ROI, making data-driven decisions for continuous improvement
- Monitor and manage the marketing budget to ensure cost-effective spending and efficient use of resources
- Foster a positive and results-oriented marketing culture, mentoring the team and encouraging innovation
What you will need to be successful:
- Bachelor’s degree in marketing, business, or a related field (MBA preferred)
- 7+ years of marketing experience, including at least 3 years in a senior leadership role, preferably within the home services or related industries
- Strong experience in both digital and traditional marketing channels
- Proven track record of driving customer growth through successful campaigns and strategies
- Exceptional leadership and team management skills, with the ability to inspire and guide a diverse marketing team
- Strong analytical skills and the ability to use data to drive decision-making and measure the effectiveness of marketing strategies
- Excellent communication, project management, and organizational skills
- Familiarity with HVAC industry trends and customer behavior is a plus
Benefits overview:
- Vision, dental, and health insurance
- 401k
- PTO
Interested and qualified candidates can contact Abigail Kramer at (515) 225-7000 or email akramer@thepalmergroup.com.
