Marketing Strategy Specialist

Are you a strategic thinker with a passion for driving impactful marketing campaigns? Join a purpose-driven organization dedicated to putting our members first and transforming healthcare coverage. As a Marketing Strategy Specialist, you will be at the forefront of developing innovative marketing strategies that connect with key audiences, enhance brand performance, and support organizational goals in a highly regulated environment. Collaborate across teams, leverage data insights, and turn strategic ideas into measurable results–all while making a difference in the lives of our client's members and communities.

If you’re ready to leverage your expertise to influence meaningful healthcare marketing initiatives and drive measurable results, we encourage you to apply today and become part of a team committed to making a difference!

Work Model:

• Hybrid

What You’ll Do:

• Develop and own comprehensive marketing strategies for various initiatives, translating customer insights and market trends into actionable plans
• Analyze marketing and business data, customer insights, and market trends to identify opportunities and inform strategic direction
• Develop and manage key strategic resources, such as KPIs, measurement frameworks, and positioning materials, to direct execution and evaluate success
• Establish clear value propositions, identify target audiences, and develop positioning strategies to ensure alignment with business objectives
• Lead cross-functional alignment by collaborating with marketing channels, creative teams, and analytics partners to ensure seamless strategy execution
• Monitor campaign performance, analyze results, and make data-driven recommendations to optimize marketing effectiveness
• Clearly convey insights, strategy, and performance metrics to team members and stakeholders
• Support broader marketing planning efforts by communicating insights and learnings from your initiatives
• Perform additional duties as assigned to support organizational success

What You Will Need to Be Successful:

• Bachelor’s degree in marketing, business, or related field, or equivalent relevant experience
• 3+ years of experience in digital, brand, or performance marketing
• Proven ability to develop and execute marketing strategies with measurable outcomes
• Strong analytical skills with the ability to interpret data and translate insights into actionable plans
• Knowledge of marketing measurement, analytics, and performance tracking
• Excellent written and verbal communication skills, with the ability to clearly present complex ideas
• Proven ability to collaborate effectively across cross-functional teams and manage stakeholder relationships
• Outstanding organizational, prioritization, and project management skills
• Proficiency with Microsoft Office Suite (e.g., Word, Excel, PowerPoint) and AI-enabled tools (e.g., Copilot)
• Experience using marketing technology platforms for campaign execution and optimization
• Experience managing specific marketing campaigns for products, initiatives, or segments (preferred)
• Familiarity with integrated or omnichannel marketing strategies (preferred)
• Familiarity with journey mapping, customer segmentation, or persona development (preferred)
• Experience working in regulated industries like financial services or health insurance (preferred)
• Knowledge of account-based marketing (ABM) or partner/channel approaches (preferred)

Benefits Overview:

• Health, dental, and vision insurance
• 401k

Interested and qualified candidates can contact Abigail Kramer at (515) 225-7000 or email akramer@thepalmergroup.com.