Marketing Strategy Manager

Our client is seeking a strategic, customer-focused Marketing Strategy Manager to help turn insights into effective marketing strategies. In this role, you’ll work closely with cross-functional teams to identify customer needs, market opportunities, and business priorities. You’ll develop actionable plans that improve marketing effectiveness and support growth across a complex organization. Bring your strategic perspective and help turn meaningful insights into marketing that delivers value–apply today!

Work Model: 

• Hybrid

What You Will Do:

• Analyze business and marketing data, market trends, customer insights, and competitive intelligence to identify opportunities and inform strategy
• Translate insights into marketing strategies that support business outcomes
• Develop strategic assignment briefs with clear marketing goals, KPIs, and measurement plans
• Define value propositions, positioning, and audience prioritization for marketing programs
• Lead the development of strategic materials, including marketing roadmaps, budgets, customer personas, and journey maps
• Partner with channel owners, creative teams, analytics, execution leaders, and business stakeholders to maintain strategic alignment
• Advise stakeholders by framing marketing decisions, prioritizing opportunities, and recommending paths forward
• Develop measurement strategies and test-and-learn approaches to evaluate performance and recommend improvements
• Present strategic recommendations and performance insights to stakeholders and leadership
• Contribute to near- and long-term marketing planning

What You Will Need to Be Successful:

• Bachelor’s degree in marketing or a related field, or direct and relevant work experience
• At least five years of experience in brand, performance, or digital marketing, with increasing responsibility for developing marketing strategies
• Ability to synthesize business insights into clear recommendations and effective strategies
• Understanding of marketing measurement and analytics
• Demonstrated success delivering measurable marketing and business outcomes through data-informed decisions
• Strategic advisory, problem-solving, collaboration, planning, prioritization, and organizational skills
• Experience developing customer-centric, omnichannel marketing strategies
• Experience marketing to consumer or business audiences in health insurance, insurance, financial services, or another regulated industry
• Experience with third-party sales channels or account-based marketing programs and platforms

Benefits Overview: 

• Dental and vision insurance
• 401K

Interested and qualified candidates can contact Abigail Kramer at (515) 225-7000 or email akramer@thepalmergroup.com.