Marketing Automation Manager

Help shape smarter, more personalized customer journeys through marketing automation that supports acquisition, engagement, retention, and benefit utilization. As Marketing Automation Manager, you’ll help advance marketing automation maturity by turning approved strategies into scalable, measurable, and integrated programs that create meaningful impact for customers and the business.

In this role, you’ll own the roadmap for marketing automation capabilities, including customer data, audience segmentation, triggers, workflow logic, testing, measurement, and operational standards. You’ll work across marketing, technology, and other partner teams to build effective multi-channel journeys and continuously improve campaign performance.

This is a full-time, hybrid role based in Des Moines, IA, with onsite work required Tuesday, Wednesday, and Thursday each week. The position is part of the Marketing | Digital | Communications department.

Bring your marketing automation expertise to a role where your work can improve customer engagement and business outcomes–apply today.

Work Model:

• Hybrid; on-site work required Tuesdays, Wednesdays, and Thursdays

What You Will Do:

• Develop and deploy marketing automation programs and the corresponding roadmap
• Design, build, orchestrate, and measure multi-step, multi-channel customer journeys
• Create lifecycle programs supporting acquisition, onboarding, engagement, benefit utilization, retention, and re-engagement
• Define audience segmentation approaches and operationalize customer data for targeted, personalized campaigns
• Use triggers, workflow logic, personalization, and testing strategies to improve campaign outcomes
• Monitor performance metrics, identify optimization opportunities, and present results to leadership
• Measure business impact, including conversion lift, enrollment influence, retention impact, acquisition efficiency, and productivity gains
• Collaborate with technology teams and vendors on tool configurations, integrations, and scalable processes
• Support continuous improvement of CRM, unified data hub or CDP, and marketing automation integrations
• Apply marketing regulations, data privacy policies, accessibility guidelines, and industry best practices to campaign development
• Stay current with emerging platforms, technologies, and trends to advance marketing automation capabilities

What You Will Need to Be Successful:

• Bachelor’s degree in marketing or a related field
• At least 5 years of experience in performance marketing, marketing automation, integrated digital marketing, or a similar role
• Demonstrated campaign outcomes aligned to business goals
• Strong experience managing campaigns across multiple digital channels
• Knowledge of email marketing, including segmentation, A/B testing, personalization, and deliverability
• Ability to interpret data, generate insights, and make data-informed decisions
• Current knowledge of performance marketing and email marketing trends, technologies, and best practices
• Technical proficiency with Adobe Marketo Engage
• Experience with Adobe Experience Cloud, Customer Journey Analytics, Adobe Workfront, or Adobe Experience Manager
• Experience in health care
• Experience with performance marketing, promotional email, lead nurturing, drip, triggered, and multi-step campaigns

Benefits Overview:

• Health and dental insurance
• 401k

Interested and qualified candidates can contact Abigail Kramer at (515) 225-7000 or email akramer@thepalmergroup.com.

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