Marketing Data Analyst

Our client is seeking a proactive Marketing Data Analyst to support marketing and corporate communications through trusted measurement, thoughtful analysis, and actionable recommendations. In this hands-on role, you’ll help strengthen how marketing data is collected, connected, governed, and used–giving teams clearer insight into customer journeys, campaign performance, and business outcomes. You’ll work in a hybrid environment in Des Moines, Iowa, with onsite collaboration Tuesday through Thursday each week.

Bring your analytical perspective and help turn marketing data into better decisions–apply today!

Work Model:

• Hybrid

What You Will Do:

• Build and maintain dashboards, data visualizations, and recurring and ad hoc reports
• Analyze campaign, channel, digital property, conversion, customer journey, and funnel performance
• Conduct data quality reviews and validate tracking, inputs, mappings, and integrated data sources
• Support data governance, KPI definitions, measurement plans, testing plans, and reporting routines
• Tag and track digital properties to measure personas, journeys, segments, and campaigns
• Plan and analyze A/B tests and test-and-learn campaigns, translating results into actionable insights
• Identify trends, behaviors, data gaps, and opportunities to improve marketing activity and spending
• Develop compelling data stories and PowerPoint presentations for technical and non-technical stakeholders
• Partner with campaign owners, analytics teams, vendors, and other stakeholders to deliver timely analysis
• Help advance marketing and digital analytics maturity and promote data-informed decision-making

What You Will Need to Be Successful:

• Bachelor’s degree in marketing, data science, business, or a related field, or applicable work experience
• Experience with marketing analytics and dashboard platforms, such as Google Analytics, Google Looker Studio, Google Tag Manager 360, Power BI, Customer Journey Analytics, Adobe Experience Platform, and Adobe Target
• Strong comprehension of marketing principles and their application to data analysis and strategic decision-making
• 3+ years of marketing experience in areas such as performance marketing, growth analytics, trend analysis, media measurement, attribution, sales funnels, forecasting, on-site conversion metrics, or customer journey analytics

Benefits Overview:

• Health and dental insurance
• 401k
• PTO
• Bonus

Interested and qualified candidates can contact Abigail Kramer at (515) 225-7000 or email akramer@thepalmergroup.com.