Product Marketing Manager

Shape the future of a leading product brand by turning consumer insight, market intelligence, and engineering innovation into products people value. As the Product Marketing Manager, you’ll champion the lifecycle of our client’s high end durable goods–from product definition and development through launch and end of life–while helping teams bring compelling, differentiated products to market.

You’ll influence the product portfolio, identify unmet needs and growth opportunities, and collaborate across Consumer Insights, Engineering, Product Launch, Marketing, Sales, and other teams. This role is ideal for a strategic, detail-focused product marketer who enjoys connecting customer needs with technical product development and high-impact launches.

Bring your product expertise and strategic perspective to a role where your work can shape the next generation of products–apply today.

Work Model:

• On-Site

What You Will Do:

• Shape long-term product roadmaps, including product extensions, enhancements, future products, and launch cadence
• Use consumer, owner, retailer, designer, market, and competitive insights to inform product decisions and define product needs
• Assess categories, competitive landscapes, global trends, adjacent industries, distributor feedback, features, costs, and product strategies
• Translate product features and benefits into effective launch plans, training, product information, and collateral for retail, trade, and distribution channels
• Lead product marketing throughout the seven-phase product development process as an NPD core team representative
• Ensure the accuracy of specifications, design information, photography, video, brochures, and other marketing assets
• Manage and develop revenue-generating accessories
• Brief agencies and vendors to deliver branded, on-strategy communications
• Develop team members, encourage continuous learning, and foster collaboration and open communication

What You Will Need to Be Successful:

• Bachelor’s degree or equivalent education
• 8-12 years of progressive marketing experience, including active responsibility for product management, product development, and product launches
• Demonstrated product management experience, ideally with an upscale appliance or similar product category such as automotive or electronics
• Comprehensive product knowledge or an interest in technology, CAD, specifications, engineering, and design engineering assets
• Experience with marketing and consumer research and competitive intelligence
• Strong analytical and detail-oriented approach, with a commitment to specification accuracy
• Proven ability to collaborate effectively as a product manager and team member
• Exposure to the culinary industry and/or architecture, home design, kitchen design or cabinetry

Benefits Overview:

• Competitive compensation based on skills
• Health, dental, and vision insurance
• 401(k) savings and profit sharing
• UW Health clinic, walking paths, and fitness center on-site
• Internal training programs and education assistance
• Maternity and paternity leave

A pre-employment drug/alcohol test and background check are required after a conditional job offer, in accordance with federal and state laws.

Interested and qualified candidates can contact Abigail Kramer at (515) 225-7000 or email akramer@thepalmergroup.com.